If you don’t know who you are talking to, it’s hard to speak their language. For this month's brand messaging challenge, I'm sharing six steps you can take to better understand your target audience so that you can strengthen your brand’s messaging.
I always suggest using a human editor when possible. If you don’t have an editor, there are free tools that can help. Here are three of my favorites.
For this challenge, we're getting a better understanding of the human brain so that we can communicate our top brand differentiators in memorable, powerful ways!
I'll be sharing a series of four posts, each featuring a different brand messaging challenge designed to keep you on the path toward a stronger brand voice in 2018. To start: How Did I Get Here?
The more pieces of your puzzle that people are able to put together, the more connected they will feel to you and your personal brand.