BRAND Messaging

 

 

When it comes to branding, how you talk about your business matters just as much as your logo and fonts. Whether you need help developing a mission statement or your elevator pitch, I can work with you to capture the essence of your brand and the unique value to your customers. I offer three standard brand messaging packages to accommodate different needs and budgets. I am also happy to create a custom proposal if you have specific requirements.   


I. FULL FOUNDATION

Why you need it:

If you are ready to get strategic about how you write and talk about your business, this package is for you. This foundational set of elements will help you share a consistent message across every channel. Through the process, we will identify the special value you bring to your customers so that you can communicate it clearly and memorably.  

What you’ll get:

  • 2-hour messaging consultation (either in-person within 15 miles of Northborough, MA or via video chat)

  • All of the messaging elements you need to write and speak consistently and effectively about your business, including a mission statement, brand values, 2–3 tagline options, about statements, elevator pitches, and more


II. MESSAGING JUMPSTART

Why you need it:

You may be just starting out or have a tight budget, but you know the importance of identifying the core messages you need to communicate. You will walk away with a newfound clarity about your brand, a few essential written elements, and the motivation to write the rest of your messaging and site copy on your own.

What you’ll get:

  • 1.5-hour virtual messaging consultation

  • A 350–450-word about statement

  • 2–3 tagline options OR a mission statement (your choice, based on your business needs)


III. VIRTUAL COFFEE TALK

Why you need it:

You have the skill and time to do your own writing, but you recognize the value of getting an outside perspective from an expert. This package offers an opportunity to ask questions and get feedback on brand messaging elements that you have written yourself. It also offers the added accountability necessary to help you focus and get this important work done!

What you’ll get:

  • 2-hour virtual messaging consultation

  • Typed up notes from the call

  • 2 weeks of follow-up email support