Strategic brand messaging that captures the heart of your small business or nonprofit
Strong brand messaging helps you show up with clarity and confidence so the right people find YOU.
Brand messaging is the most important investment you can make because it lets you get more ROI out of everything else you do.
It's time to find the consistent, clear language that connects best with your audience!
What is brand messaging?
Brand messaging is a strategy-informed style and set of communication assets that capture your brand’s voice and articulate its value to your audience.
In short, brand messaging is what you say and how you say it.
Strategic Brand Messaging is the key to unlocking greater . . .
CLARITY
CONSISTENCY
IMPACT
Foundational Brand Messaging for Small Businesses and Nonprofits
As a brand messaging expert for over a decade, I ensure that you walk away with all the messaging assets you need to communicate consistently, clearly, and powerfully across every platform.
Brand messaging is the key to becoming a brand that people remember, trust, and want to do business with again and again.
What you get with Foundational Brand Messaging:
In-depth brand discovery
Voice of customer research
Strategic messaging development
One round of refinement
Your complete messaging toolkit, including:
Big Three Differentiators + Proof Points
Mission Statement
Vision Statement
Core Values Statement
Brand Promise
1–2 Tagline Options
About Statements
Conversational Elevator Pitch
Target Audience Profile
Brand Voice & Style GuidePDF Brand Messaging Book to share with anyone who communicates on behalf of your organization to make speaking in a unified brand voice easy!
Brand Messaging starts at $2,750, with custom pricing available for larger teams and organizations.
Bundle your messaging project with website copy for the best value and even greater impact!
Featured Brand Messaging Projects
Azza Law, Franklin, MA
The Virtual Solution Hub, Saint Cloud, FL
Cambridge School Volunteers, Cambridge, MA
"I would give Amanda Grazioli Copywriting 100 stars if I could. I hired Amanda to write some copy for my new business website because I wanted help in how to best convey my business brand—which is warm, authentic, and genuine, but also skilled and knowledgeable. From our first zoom call, I fell in love with Amanda. She was so warm and personable, and she took the time to get to know me and my brand. In addition to some copywriting work, I hired Amanda to do brand messaging for my business. She knocked both out of the park and really captured my true essence. She was incredibly efficient and reasonably priced, very personal and communicative, and delivered the best work I have ever seen. I am so glad I found Amanda. She changed my life, she brought me and my business to life, and she has a client and friend forever in me. Thank you Amanda, you are irreplaceable!"
—Amy Azza, Estate Planning Attorney, Azza Law
Brand Messaging FAQs
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Brand messaging is a strategy-informed style and set of communication assets that captures your brand's voice and articulates its value to your audience. In other words, it's what you say and how you say it. Clear brand messaging is the key to showing up everywhere and anywhere with more clarity and confidence.
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Brand messaging is foundational. It keeps your voice and key points consistent and clear, and helps you get more out of every marketing effort. Strong brand messaging is the key to crafting more effective content (words that offer value and build trust and connection) and copy (words that help motivate your audience to take an action).
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Your voice matters in this process. You'll provide crucial insights and information during the discovery phase that will enable me to do my best work. For solopreneurs and smaller businesses this may look like questionnaire completion and a single meeting. For larger organizations, we often need to involve more stakeholders and may do some live exercises to glean valuable perspectives. From there, I'll take the hard work off your hands until it's time for you to review your messaging draft. Then, we'll connect live to discuss any edits or feedback, ensuring aligned final messaging that you feel confident putting to use.
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Your brand messaging is the secret ingredient to more effective marketing across any channel. You'll always know what to say and how to say it without having to second-guess yourself or reinvent the wheel. Use your messaging assets as the starting point for establishing blog pillars, knowing what to write about in your emails, introducing yourself more memorably at networking events, and more. To dive deeper into how to use your messaging, check out this post and this one, too!
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It depends on the size of your organization. For solopreneurs or small businesses, we can often develop your messaging assets in 6–8 weeks, from the kickoff meeting to the wrap-up meeting. Larger or more complex organizations typically require a more robust messaging development process, which can take an additional few weeks.
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One benefit of working on brand messaging together first is that I'll be well-trained in your brand voice! Your messaging forms the foundation, and from there, I can craft website copy, blog posts, or other written materials as needed. If you write materials in-house, hire outside contractors, or utilize generative AI tools, your Brand Messaging Book will provide a clear roadmap and style guide to ensure everything aligns with your brand.