Writing and Consulting Services
SPend less time writing,
and more time doing what you do best.
When people think about brand identity they often think about visuals, but the way you talk about yourself matters just as much. From your mission statement and brand values to your elevator pitch, I can help you capture the core of what you stand for and pique the interest of your audiences.
The content on your About Page is often one of the first opportunities you have to establish a real connection with your audiences. This short statement is also an incredibly versatile asset that can be used in marketing materials, online profiles, and press releases about your business. Even if you aren't yet ready to invest in a full brand messaging process, make sure you are telling your brand's story in a way that stands out from your competition through powerful About Page content.
Your website is often the first impression people have of you or your organization. Don't let tired language or disorganized site structure prevent your audience from seeing all you have to offer. Let me help you develop cohesive, clear verbiage and a user-friendly sitemap that will showcase the best of what you do.
Blogs provide you or your business with a platform to share your story and offer useful information for your audiences. Blog posts can be shared in e-newsletters and on your social media channels driving traffic to your website. Let me help you create easily readable, highly sharable posts that will get the attention of your readers.
Print PUBLICATIONS & DIRECT MAIL
Whether an alumni magazine, a quarterly newsletter, or a direct mail letter or postcard, paying to produce and distribute printed materials is an investment. Your print pieces need to be flawlessly written and tell a compelling story to get results. By clarifying the goals of the piece and mastering your tone and style, I can produce content that will make your readers proud to be on your mailing list.
LinkedIN Profiles & Personal Branding
LinkedIn is an incredibly powerful tool, whether you are job searching or not. In fact, a polished LinkedIn profile is one of the best ways you can take control of your online presence. With knowledge of how users and recruiters navigate this professional social network, I can rework your profile to highlight all of your skills and experiences in the most compelling way. I'm also able to help you craft a professional bio that celebrates your unique personal brand.
E-NEWSLETTERS & EMAIL Communications
With inboxes getting fuller by the minute, your emails and e-newsletters need to be full of content worth reading. You need messages that will result in higher open rates, more clicks, and deeper engagement with your brand. I can develop a strategy and craft concise, powerful email communications that connect with readers at every stage of the customer journey.
Demonstrating the value of your nonprofit is all about telling compelling stories in a memorable way. You know that donors and funding organizations want to hear who you are, what you do, and why it matters. You also know that after they give, it's imperative to demonstrate your gratitude in an authentic and meaningful way that keeps them in the fold. I am able to translate your message into everything from annual appeals to acknowledgement letters.
While this list covers the projects I work on the most often, it’s definitely not exhaustive. Have a project in mind that’s not listed here? Want to take a look at some samples of my work? Let’s talk.