While I have written website copy for small businesses of all kinds and at all stages of their evolution, I've come to this conclusion. For most service-based businesses, the best time to hire a professional website copywriter is after you have at least one full year under your belt. Read why and what to do while you wait.

Are you serving all four types of decision-makers with your website copy? If you still think short copy is the only goal, you're likely missing a connection with a portion of your readers. This post breaks down the four buyer types and how to write website copy that serves them all.