How to Establish a Crystal Clear Brand Voice
It takes thought and effort to establish a powerful brand voice and that translates to everything from Instagram to brochures. Start by addressing these three key areas and you'll be well on your way!
Who Are You Trying to Reach?
If you don’t know who you are talking to, it’s hard to speak their language. For this month's brand messaging challenge, I'm sharing six steps you can take to better understand your target audience so that you can strengthen your brand’s messaging.
Brand Differentiators or What Sets You Apart
For this challenge, we're getting a better understanding of the human brain so that we can communicate our top brand differentiators in memorable, powerful ways!
How Did I Get Here - More on Your Origin Story
I'll be sharing a series of four posts, each featuring a different brand messaging challenge designed to keep you on the path toward a stronger brand voice in 2018. To start: How Did I Get Here?
The Power of Your Origin Story
The more pieces of your puzzle that people are able to put together, the more connected they will feel to you and your personal brand.
Why User-Friendly Content Always Wins
With all the emphasis on keyword ratios and header tags, it's important to remember that the best thing you can do for your site is simple: write content that helps your users.
Explore Additional Blog Posts
Resources to help you find the words, strategies, and stories to make your brand shine.
-
Brand Messaging
- Nov 3, 2017 The Power of Your Origin Story
- Jan 16, 2018 How Did I Get Here - More on Your Origin Story
- Sep 21, 2018 Pronouns for Social Change
- Sep 24, 2020 How to Establish a Brand Voice and Why It Matters
- Nov 2, 2020 How to Build Brand Awareness on Zoom
- Mar 13, 2022 7 Pieces of Brand Messaging Your Small Business Needs
- Aug 8, 2022 How to Use Brand Messaging to Support 5 Core Business Areas
- Sep 17, 2024 Activating Your Brand Messaging: Quick Wins with Big Impact
- Jan 13, 2025 AI Writing for Your Brand Sounds Good, But is it Good for You?
- Apr 9, 2025 How Clear Values Help You Navigate Uncertain Times
- Sep 3, 2025 Brand Storytelling: Why Our Brains Love It and How to Do It Well
- Nov 6, 2025 These 5 Kinds of Brand Stories Hold the Keys to Connection
- Jan 31, 2026 How Brand Messaging and Website Copy Work Together to Get Results
- Nov 10, 2026 4 Ways to Get More Marketing Mileage from a Client Win
-
Business Blogging
- Feb 10, 2022 What Every Small Business Needs to Know About Blog Strategy
- Mar 14, 2023 4 reasons (besides SEO) blogging is good for your small business
- May 21, 2023 How to Use ChatGPT to Brainstorm Blog Topics that Engage Your Readers
- Sep 6, 2023 Boost the Impact of Every Blog Post With These 5 Tips
- Feb 20, 2024 The 3 Types of Blog Posts You Need to Be a Trusted Brand
- Oct 16, 2025 Why AI Blogging Harms Your Brand and What to Do Instead
- Mar 17, 2026 How to Win at Blogging in the Age of AI
-
Copywriting Case Studies & More
- Jun 10, 2018 Virtual Panel: Graphic Design and Your Brand
- May 14, 2019 Write Better Now with These Free Tools
- Jun 14, 2019 Make Your Brand Look Good With Video
- Jul 23, 2019 Writing Rituals You Can Fit Into Your Busy Life
- Oct 18, 2021 A Fix for Content Marketing Writer’s Block
- May 23, 2022 5 Free Tools I Use as a Small Business Copywriter
- Dec 1, 2022 Expert advice to make the most of your 2023 marketing plan
- Oct 9, 2023 How DIY Copywriting May Be Costing You—And What to Do About It
- Aug 17, 2025 How Brand Messaging & Website Copy Helped Story Seekers Start Strong
-
Website Copywriting
- Oct 4, 2017 Why User-Friendly Content Always Wins
- Jan 12, 2021 Hiring a Website Copywriter? Avoid These Pitfalls!
- Sep 30, 2021 How to Maximize "Know-Like-Trust" with Your Web Copy
- Dec 31, 2021 Write Perfect Copy for your Small Business Homepage
- Jun 13, 2022 Writing for All Buyers: Why Short Copy isn’t Always the Answer
- Sep 12, 2022 My 10-Step Process for Writing Powerful Website Copy
- Oct 25, 2022 Why Waiting One Year is the Best Time to Hire a Web Copywriter
- Jan 23, 2023 Website testimonials: how to build trust and drive conversions
- Nov 6, 2023 Are You Doing These 9 Things to Build Trust With Your Website?
- Jan 15, 2024 The 3 Questions to Answer on Your About Page to Build Connection
- Mar 28, 2024 Want to Boost Conversions? Make Your Website Easier.
- Jun 2, 2024 Why copy is the first step to building a successful website
- Feb 4, 2025 How Web Copy Wireframes Benefit Your Copywriter, Designer, and YOU
- Mar 19, 2025 Pricing on Your Service-Based Business Website: 3 Options That Build Trust
- Jun 4, 2025 3 Ways to Boost Web Traffic That Don't Cost a Thing