Ready to uplevel the copy on the most highly visited page on your site? This ultimate homepage copy audit will teach you how to write homepage copy that helps visitors immediately understand what you do, how you can help them, and what to do next.
For this challenge, we're getting a better understanding of the human brain so that we can communicate our top brand differentiators in memorable, powerful ways!
I'll be sharing a series of four posts, each featuring a different brand messaging challenge designed to keep you on the path toward a stronger brand voice in 2018. To start: How Did I Get Here?
If you've ever struggled with what to write about on your small business blog this post is for you. Learn the three types of blog posts you need to generate to connect with your target audience, offer undeniable value, and build your reputation as a thought leader.
Your About Page is one of the most important pages on your site. Learn the three questions to answer with your copy on the page to build connection with your audience.
Trust building on your website is crucial. From social proof to site security, these nine actionable tips will help you establish trust on your site so your dream clients feel safe taking action.
Is DIYing your copy costing you time, money, and major headaches? There's no shame in the DIY game—but it pays to know when to hire a copywriting professional and how to allocate your writing budget to reach your goals.